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The purpose of this research is to analyse the relationship between entrepreneurial skills and innovation commitment and entrepreneurial skills and environmental commitment as drivers of awareness on sustainable development of higher education students.

A sample of 1,318 business and management students out of the 3,535 students of Tecnocampus Pompeu Fabra University in Spain during the 2017-2018 academic year was selected to conduct a survey regarding their entrepreneurial skills and sustainability commitment, resulting in a total number of responses of 515. A structural equation model is proposed to contrast the hypothesis.

The statistical analysis showed the existence of a positive relation between the entrepreneurial skill of self-consciousness, innovation and environmental commitment to foster sustainability and sustainable development. It is one of the few studies related to the self-conciousness competence of the entrepreneurial skills which found, as a novelty, that the entrepreneurial skill of self-consciousness is the skill with the greater impact on innovation and environmental commitment.

The limitations of the study are that it is based on a sample of students taking entrepreneurship courses at a specific Spanish University that is not representative of all entrepreneurs in all universities.

The research proposes including entrepreneurial skills programmes in higher education and research programmes as a way to assure commitment to innovation and environmental sustainability.

Promoting entrepreneurial skills among higher education students could act as drivers for sustainable development.

A theoretical framework and a practical case is presented, which introduce a new methodology for the creation of tourism products based on cultural heritage. After discussing selected definitions of cultural tourism, a first approach towards classifying cultural heritage based tourism is defined. The author emphasizes that one of the most crucial component of tourism development is policy, which has been analysed in order to shed light on the most important issues related to it. Thus, a conceptual chart on the creation of tourism products is drafted, outlining the elements that have to be taken into consideration in order to successfully stimulate ‘cultural consumption’ or exchange between hosts and guests. A case study shows the opportunities to create new tourism products using cultural heritage resources: “Barcelona's Cultural Identity Itinerary”, which is based on cultural centres and associations as the basic cultural resources, but also includes among others, museums, art galleries, historic sites and monuments within the itinerary.